Marc is a pioneer and leader in guiding the Intelligent/Smart Buildings and IoT movements and pushing them forward. As Chief Marketing & Communications Officer for Lynxspring, Marc leads corporate planning, vision and strategy for the company’s solutions offerings, technology direction, defining and implementing marketing programs and initiatives as well as the budgets and people that support them. In addition, he is responsible for creating the company’s corporate and product brand positions, their evolution and the communications that support them. He also serves as a spokesperson and industry thought leader, often speaking at conferences, and regularly contributing to industry articles and papers. Marc is an advisor to the Realcomm Organization and serves on the Board of Directors for the Project Haystack Organization and is a founding member of Monday Live! Prior to joining Lynxspring, Marc was Vice President of Global Marketing at Tridium, where he was instrumental in building the Niagara Framework into the platform and operating system of choice for the built environment. Marc’s career began by leading the technology practices for marketing, consulting, and advertising firms. Over the years, Marc been recognized with several industry accolades, including a “Who’s Who” from M2M Magazine; a Niagara Community Spirit Award; the “Petock Award”, an annual award named in his honor; Realcomm’s Top 35 People to Watch, a Digital Impact Award (Digie), and the Realcomm|IBcon 2021 Lifetime Achievement Award. He also is an inductee into the Controls Industry Hall of Fame. One of Marc’s favorite quotes related to the built environment is from Sir Winston Churchill, “We shape our buildings; thereafter they shape us.”
All Sessions by Marc Petock
Building System Interoperability
Disparate building system technologies, lack of consistent nomenclature, and organizational dissonance between OT & IT all create impediments to using/optimizing smart technology. Two case studies will explore how these challenges are being met followed by a wider SME panel in moderated discussion.